Sunday, April 28, 2013

10 years of the iTunes Music Store

The i-devices helped restore Apple's fortunes and eventually made them the juggernaut they are today (even if they have dipped a bit lately). After the iMac steadied the ship it was the divergence into the iPod music player and later the iPhone and iPad that set Apple's fortunes soaring. The Apple strategy was to produce the devices for people to be able to live a digital media lifestyle and the iTunes Store, which is 10 years old today, is a key cornerstone of that strategy.

There had been music stores before but Apple packaged it all up with a price-per-song ($0.99) that broke such things out of the geek niche and into the mainstream. The iTunes Store has become a huge success, making billions of dollars for Apple, diversifying into movies and books, and is now the biggest music retailer in the world.

Personally i don't buy many songs from it, i prefer to buy CDs and rip to iTunes that way but for the odd song and digital only release it works very well. Part of the success of the store has been to help encourage and tie many customers to Apple's hardware too and with over 25 billion songs sold to date there are a lot of people now tied into the system. 

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