Tuesday, February 26, 2013

Google makes an example of Interflora

Something odd has happened to Interflora on Google, although a search for that word will come up with third party websites the only official website listed is via a paid advert. It is thought that Interflora are being punished by Google for paying newspapers to publish advertorials. Google does allow paid advertorials but they must use the nofollow tag which were not included in the blizzard of advertorials Interflora paid for in the run up to Valentines's Day. Several UK newspapers have also had their PageRank on Google reduced meaning they do not appear as prominently on Google's results.

Interflora is now trying to get rid of these paid links as fast as they can though the damage to their digital presence may take some time to repair. As well as advertorials in newspapers Interflora also sent freebies to bloggers in return for reviews and a link. However one blogger doesn't think these bloggers are the main cause for Google's reaction but rather something more murky is going on.

We don't get paid for any of our links by the way!

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